Friday, September 20, 2013

Evita Obama, Food Marketeer

Michele "Evita" Obama has a new career: Food marketing consultant:

Michelle Obama wants food makers and entertainment companies to spend less time advertising sweet and salty foods to kids and more time promoting healthier options.

Concerned about the nation's childhood obesity issues, the first lady today is convening the first White House summit on food marketing to children to get involved parties talking about how to help consumers make healthier food choices. That includes enlisting the persuasive power of the multimillion-dollar food marketing industry.
As she helped kick off a nationwide campaign last week to encourage people to drink more plain water, Mrs. Obama said she would keep reaching out to new people and organizations and keep making the case for healthier choices like water and fruits and vegetables.
The White House says it has invited representatives from the food and media industries, advocates, parents, representatives of government agencies, and researchers, though it did not release a list of names and organizations. Mrs. Obama will open the meeting with public remarks. The rest of the meeting will be closed to the media.
First the water, now the veggies. Great marketing ploy, Evita! Spend money marketing broccoli to kids. First of all, the food marketing industry wants to do what's in the best interest of their clients, not what master food marketer Evita Obama thinks they should do. Secondly, it's actually none of Evita's damn business what food food marketers choose to market and what food food marketers choose not to market. We still live in a free country (at least for now) and it is a parent's responsibility to make the right food choices for their kids, not Evita Obama's. Frankly, I'm getting a little tired of hearing her lecture all of us about food and water and wish she would just shut up and go drink a couple of glasses of that expensive wine it is rumored that she has an affinity for. She definitely needs to chill out.

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